Attention aspiring and seasoned documentary photographers:

We know the economy’s weird right now. It’s real. We feel it too. But we also know that in a chaotic world, the most valuable thing you can have is a clear strategy, a creative edge, a community and mentors in your corner.
And to continue to create.

A 2-Day Virtual Conference
April 30-May 1, 2025

Unfiltered. Unapologetic. Unforgettable.

Learn what actually propels you forward—in your photography, your mindset, and your business.

We’re bringing together mentors, alumni, and industry leaders to give you the insight, clarity, and courage you need
to move forward with your vision, your work and your future.

April 30-May 1, 2025
Save These Dates

Sessions from
9:30am - 3pm PST /
12:30pm - 6pm EST /
6:30pm - 12am Berlin
daily

Tune in from anywhere,
sessions streamed live

Be sure to bring a
notebook and a pen

Meet your hosts

Ash rADDATZ & JENNA SHOULDICE

For the past 10+ years, we’ve helped thousands of photographers find their voice, refine their vision, and build businesses and work rooted in meaning, sustainability, and impact.

We’ve seen this industry shift again and again and right now is no different.
Something big is happening and now more than ever we need to show up while remaining adaptable.

There’s a growing hunger for real, honest, emotionally-resonant imagery.
Publications, galleries, and clients are all looking for work that stands out and says something.
And the photographers who are clear on their voice and strategy?
They’re the ones getting chosen, getting the clients, the exhibits, the opportunities.

We’ve helped photographers at every stage- those just picking up a camera, and those who’ve been doing this for years- get published, land exhibits, build businesses that actually pay them, and step into roles as creative leaders in their communities.

And we knew we had to bring this work to more of you… photographers with the heart, grit, and creative fire to lead in this new era even in times of uncertainty.

So we called on other industry leaders and the people we’ve mentored, the ones doing extraordinary work in the world right now, and brought this conference to life.

Because this moment in time is not the moment to hide.
It’s the moment to get clear.
To take up space.
To do the work that only you can do.
And to have a plan in place for even the wildest of times.

Your unfiltered AF lineup

Learn from the industry’s top mentors and photographers

  • Ash Raddatz

    FOUNDER of THE DFP COMMUNITY, MENTOR & CONFERENCE HOST

    Shifting Mindset in Times of Uncertainty, Business & Voice Strategy, and Created for Impact: Taking up space, attracting aligned opportunities, & evolving as an artist

  • jenna shouldice

    FOUNDER OF DOCUMENTARY FAMILY AWARDS, MENTOR, & CONFERENCE HOST

    Business & Voice Strategy, Image Critique Panel, Creating Award-Winning Images, and Created for Impact: Taking up space, attracting aligned opportunities, & evolving as an artist

  • HUY nguyen

    FOUNDER OF FEARLESS PHOTOGRAPHERS

    Creating Award-Winning Images

  • MARK LOONEY

    DOCUMENTARY PHOTOGRAPHER, DFP COMMUNITY CONCIERGE, & MENTEE SUCCESS GUIDE

    A Need For Belonging, Image Critique Panel, Business Breakthrough Session

  • christine wright

    AWARD-WINNING DOCUMENTARY FAMILY & BIRTH PHOTOGRAPHER

    How To Show Up (Even As An Introvert)

  • Sara Cardoso silva

    AWARD-WINNING DOCUMENTARY FAMILY PHOTOGRAPHER & TOP 10 STORYTELLERS IN THE WORLD 2024

    Image Critique Panel

  • Megan Lefebvre

    AWARD-WINNING DOCUMENTARY PHOTOGRAPHER &
    2ND PLACE DOCUMENTARIAN OF THE YEAR

    Image Critique Panel

  • Ana Backhaus

    AWARD-WINNING DOCUMENTARY FAMILY PHOTOGRAPHER

    Business Breakthrough Session

  • Marisa Martins

    CANON AMBASSADOR, AWARD-WINNING DOCUMENTARY PHOTOGRAPHER & 1ST PLACE DOCUMENTARIAN OF THE YEAR

    Business Breakthrough Session

  • Laura Griffin

    AWARD-WINNING DOCUMENTARY PHOTOGRAPHER &
    FILM MAKER

    Business Breakthrough Session

  • SARAH WIMMER STEFFEN

    AWARD-WINNING DOCUMENTARY FAMILY & BIRTH PHOTOGRAPHER & TOP 20 BIRTH PHOTOGRAPHER OF THE YEAR 2024

    Business Breakthrough Session

NOW MORE THAN EVER IS THE MOMENT TO LEAN INTO YOUR GROWTH

uncertain times are exactly when photographers need the most support. This isn’t about throwing money at a trendy cONFERENCE. It’s about building the skills, systems, and mindset that help your PHOTOGRAPHY & business survive and thrive in any season.

CLARITY

Who you are. What you’re here to say. Why it matters.
Let’s ground your work in purpose, vision, mindset, and voice—so every decision you make has direction and is uniquely your own.

ALIGNMENT

Branding, creativity, and pricing rooted in
value, truth.
Your visual identity, your offers, your website; designed to reflect you, not a copy-paste template.

IMPACT

Visibility, connection, and consistent growth.
Learn how to show up, get seen, and build lasting relationships—with clients, communities, and collaborators who align with your values.

A 2-Day Virtual Conference
April 30-May 1, 2025

2 Days of Actionable Workshops, Expert Speakers, Tell All Q&A Sessions, Critique Sessions, and so much more!

All Aspiring & Advanced documentary photographers welcome

Your Conference Agenda


WEDNESDAY APRIL 30TH

9:30 AM Your Voice is Your Power: Shifting Your Mindset + Why Your Story, Voice, and Vision Matter More Than Ever
Ash Raddatz & Jenna Shouldice

11:00 AM From Fog To Focus & Uncertainty To Opportunity: Your 90 Day Action Plan
Ash Raddatz

12:00 PM Lunch

12:30 PM How To Show Up (Even As An Introvert)
Christine Wright

1:30 PM A Need For Belonging
Mark Looney

2:15 PM How to Keep the Momentum (and Take the Next Step)
Ash Raddatz & Jenna Shouldice


THURSDAY MAY 1ST

9:30 AM Image Critique Panel
Jenna Shouldice, Megan Lefebvre, & Sara Cardoso Silva

11:00 AM Business Breakthrough Session
Ash Raddatz, Marisa Martins, Ana Backhaus, Sarah Wimmer Steffen, & Laura Griffin

12:00 PM Lunch

12:30 PM Award-Winning Images: A Deep Dive into Everything You Need To Know About How To Win Awards
Huy Nguyen & Jenna Shouldice

1:45pm Created for Impact: Taking Up Space, Attracting Aligned Opportunities, & Evolving As A Photographer and Artist
Ash Raddatz & Jenna Shouldice

Please Note: the conference schedule is subject to change to due speaker availability.
All times are listed in Pacific US Time Zone.

BONUS

BONUS PRIVATE GROUP MENTORING DAY:
FRIDAY MAY 2

During the virtual conference LIVE Sessions, you'll find out how to get exclusive access to this BONUS PRIVATE GROUP MENTORING Day for no extra charge! Come to the live sessions for the secret instructions to get access to these "closed door" advanced sessions with Ash, Jenna, and special guests!

Advanced Training: How to Go From Invisible to Unforgettable (The 3-Part Framework for Continuous Growth & Opportunities)

✓ Exclusive Round Table "Ask Them Anything" Q & A Session with Ash & Jenna’s Mentees Who Are Kicking Ass!

Get Unfiltered af

\

Get Unfiltered af \

Why You, why now?

Empowering you to take control of uncertainty

Because waiting won’t save your business.
Because shrinking won’t make you safer.
Because the world doesn’t need another perfect feed…
it needs photographers who mean it.

We know the economy feels uncertain. The world feels heavy. And everything in your brain is screaming maybe later.
But the truth? Now is exactly the moment to show up.

Because when things are unclear, people crave clarity.
Because when others are stuck in “research mode” and endlessly tweaking their About pages, you could be creating something real.
Because the photographers who get remembered are the ones who stay visible—even when it’s messy and hard.

This conference isn’t a bandaid.
It’s not a hype fest.
It’s not another pile of tips you’ll screenshot and forget.

It’s a blueprint for moving through the fear and finally making your voice the loudest thing in your business.
So you can become the best photographer and business owner in the way that feels best for you.
So you can create something sustainable and fulfilling which stands the test of time.
So you can become known for what you do which is an extension of you.
So you can stop chasing and start leading.
So when people are ready to invest in photography—you’re already top of mind.

We don’t have the luxury of playing small anymore.
Time to stop looking for reasons to wait and instead, look for the reason to show up.

You’re the reason. And this is the time.

GET READY TO GET UNFILTERED AF

Lean all the way in and position yourself for opportunity.
Because your voice isn’t here to whisper. It’s here to make an impact.

Get your virtual ticket now!

Access to all the live-streamed sessions from April 30-May 1, 2025

  • 7 Days Access to the recordings of the sessions

  • Replays available until May 9th at 11:59 PM Pacific.

  • Workshops, mentors, and expert speakers on everything from finding or refining your voice, gaining courage in your work, branding & marketing, growth opportunities, scaling your business, winning awards, mindset and so much more!

  • Tell-All Q & A sessions to get your questions answered

  • Image critique sessions

ALL FOR JUST €19!

*Tickets are non-refundable.

TICKETS ARE NON-REFUNDABLE.

Due to the nature of this virtual conference, there are absolutely, positively NO REFUNDS under any circumstances. We will not be able to process any refunds for any reason.
By purchasing, you understand there are absolutely no refunds.

Please Note:
The Unfiltered AF Virtual Conference is currently scheduled for April 30–May 1, 2025, with a Bonus Day on May 2.
While we fully intend to bring you this experience as planned, all dates and sessions are subject to change in the event of unforeseen circumstances.
If for any reason the conference must be rescheduled, your ticket will automatically transfer to the new dates.

We’re committed to delivering the full experience— just as unfiltered, unforgettable, and powerful as promised.

who should come to this virtual conference?

Any photographer, at any level,
with any kind of dream.

(Yes, really!)

The Unfiltered AF Virtual Conference is for photographers who shoot for passion, for personal projects, for freelance, or for business. It’s designed for photographers who work with a documentary approach… but even if you don’t, you’ll still walk away with mind-blowing takeaways.

If there’s even a tiny spark inside you that wants more… more clarity, more direction, more opportunity… this is for you.

Whether you’ve just picked up a camera or you’ve been shooting for 20 years, you’ll leave this virtual event with:

  • A clear 90-day plan

  • New creative + strategic tools

  • Real-world inspiration

  • And a fire in your gut that you haven’t felt in a while

Come as you are. Leave with a whole new vision for what’s next.

A Quick Note on Results:

We’re here to give you clarity, tools, support, and various strategies based on our experiences, but we can’t guarantee specific results. Your success depends on your own effort, commitment, follow-through, and unique circumstances.

Every photographer’s journey is different. We can’t predict where yours will go, but if you show up and do the work, this can be a powerful part of it and you will get a lot further than staying stuck and scrolling social media.

We give you just the real stuff that works when you work it, know what we mean?

No copy and paste, idealistic strategy that requires a severe Type A personality to keep up with (nothin’ against Type A’s btw)… because every photographer has a different background, different goals, and their own version of success. And let’s face it, us creatives are a bit messy and all over the place.
So instead of some “guru” bullshit, we give you support, clarity, and various ways to approach things, ideas, real world examples, helpful guidance, etc. and depending on your unique situation you choose what fits best for you.